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The Daily / No. 166 / Opinion

Everyone in audio wants something from you

Influencers want clicks, dealers want sales and sceptics want a scam, and what I never found was someone who simply shared his mistakes.

KDAbout 1 min read
a dark hi-fi show corridor of brightly lit stands receding into the distance, one quiet unlit room door ajar at the end.

I spent years scrolling audiophile YouTube, reading forums, talking to dealers and visiting manufacturers at exhibitions. Hours, days, maybe months of my life. Everyone has an angle.

The influencers need your click to grow and monetise. The dealers are selling you something, and the manufacturers obviously the same. The sceptics need everything to be snake oil, a scam, big audio after your money.

And you know what? I got something from all of them. But I never got the one thing I was actually searching for: someone who had been where I was, who had made the mistakes I was about to make, and who would simply tell me his experience. No need for me to agree with him, no need for me to buy from him.

That gap is why a group of us decided to step in front of the camera and behind it. We are not professional YouTubers chasing an algorithm; we release something when we have something worth saying. No sponsors, no free gear, no affiliate links, and I buy from dealers like everyone else.

My only angle is that I have already paid for the mistakes. You do not need to.

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